01
INTERVENTIONS: IGNITE
Brand Identity & Strategy // Web Design
BRAND DESIGN
DEC 2022
We created a brand that focused on the 4 main goals of Interventions: Ignite: Using abstract shapes that emulate each of the themes, we created an illustration system that allowed for play, creativity, and exploration.
BRAND IDENTITY
TEAM
Kimberly Do - Project Lead
China Qin - Design Lead Rachel Osborne - Designer
Valerie Irawan - Designer
Emlyn Griffiths - Designer
Daisy Tuller - Designer
Nora Holland - Designer
PROJECT SCOPE
Determine the annual theme for Interventions 2022, Northeastern University's annual one-day design conference by creating a brand identity and strategy for an accessible and interactive design conference
Through a series of diagramming and ideation methods on Figma, the Conference team took a goal-oriented, audience centered approach to finding a fitting theme for the year’s conference.
MOODBOARDING, IDEATION, AND SYNTHESIS
The Brand Identity was used to create wireframes to be developed in the Spring Semester.
APPLICATION
